Digital Marketing Specialist – Germany
Category:
Full-Time
Employment Type:
In-Office Employment
Date:
Location:
Germany
LogForma is a leading provider of innovative wooden building technologies, specializing in creating sustainable, high-quality wooden homes and structures. With a focus on eco-friendly solutions, we aim to revolutionize the construction industry across the Middle East and Europe. At LogForma, we value teamwork, excellence, and sustainability, offering an environment where employees can grow and make a lasting impact.
Description:
Develop, implement, and optimize digital marketing campaigns across a variety of channels, including social media, Google Ads, email marketing, and content marketing.
Analyze the performance of digital marketing campaigns, leveraging data to optimize targeting, creative, and messaging for higher ROI.
Create and manage content for the company website, blogs, social media platforms, and email newsletters.
Conduct keyword research and optimize content to improve search engine rankings (SEO).
Monitor and track industry trends and competitor activities to develop insights and adapt marketing strategies.
Collaborate with cross-functional teams, including design and product development, to ensure cohesive marketing messaging.
Stay updated on new digital marketing trends, tools, and technologies to continuously improve campaign effectiveness.
Requirements:
At least 3 years of experience in digital marketing or a related field.
Expertise in tools such as Google Analytics, Google Ads, Facebook Ads, and email marketing platforms (Mailchimp, HubSpot, etc.).
Strong understanding of SEO, SEM, and online advertising best practices.
Experience managing and optimizing digital campaigns across different platforms.
Highly analytical with the ability to interpret performance metrics and optimize strategies.
Proficiency in both English and German; knowledge of additional languages is a plus.